Earning a Spot in the Routine

Content That’s worth your inbox

Without a loyalty portal, Chobani’s website lacked a vital customer touch point. Email provided the ideal low-friction channel to bridge that gap and foster those ongoing relationships. Our strategy prioritized quality over quantity, focusing on cultivating a database of truly engaged subscribers.

a trusted companion in people's routines.

Chobani’s CRM was revamped around 3 pillars designed to keep subscribers engaged, loyal, and excited to get that email notification.

Educate & Discover

Education: Helping people understand what makes Chobani different. Not through noise, but through transparency that earns trust ON the shelf AND off of it.

Product: Simplifying the full Chobani lineup through everyday moments – refueling, shopping, packing lunches, making the discovery feel natural and not forced.

Build trust, entice discovery.

Lifestyle: Connecting Chobani to the celebrations, the values, and the communities subscribers already care about. The goal was to turn a yogurt brand into something that truly belongs in people’s lives. 

Layered across all three: a quarterly test and optimization plan that keeps the program sharp, responsive, and always improving.

A smaller list that does more.

Qualified subscribers who open, engage, and stay. An email program that turns moments of interest into lasting habits – and keeps Chobani top of mind long after the grocery run.