Social

Tinder - Always on Social

A fun, flirty, entertainment-first ecosystem for Tinder Canada, including recurring series, campaign extensions, reactive content, and community management.

It Starts with a Scroll

Gen Z is chronically online and chronically misunderstood—and Gen Z Canadians are often left out of conversations, content, and culture that feel All-American. To win Gen Z Canadians’ hearts, we built Tinder Canada’s social channels to serve up social-first CanCon: driven by daters, designed to position Tinder as the most fun and low-pressure way to match, chat, and date in 2026.

Scroll-stopping Series

With series like “Temp Check” and “Let Us Cook,” we leverage local creators and tap into trending topics to create relevant and entertaining content. We craft the ideas, reach out to the right partners, and shoot and edit the videos. From the street to our in-house studio, we’re giving creators and real Gen Z Canadians the mic—and they’re bringing their own voice, POV, and humour. Community-led streeter content consistently drives higher engagement for us, and our series see an average watch time of 13-16 seconds (!) compared to the industry average of 3 seconds (!)

Campaign Plus Ups

We created social-first extensions for brand campaigns designed to meet Gen Z where they are. When Tinder Canada asked Gen Z “Wanna Flirt?,” we stirred up conversation on social with a tongue-in-cheek funeral for flirting—riffing on all the op-eds bravely asking “Did Gen Z Kill Flirting?” Then we partnered with the internet’s Pookie @prayag and Gen Z’s big sis @spencer.barbosa to make flirting feel fun and easy with Tinder.

It’s a Match!

We use social listening to stay on top of conversations and trends, identify which are right for Tinder Canada, and engage with reactive content or jump into the comments. We move with speed and intention, choosing moments where we can add value and show up for our audience in a way that feels human, culturally in tune, and true to our voice. This content shows that Tinder understands what Gen Z Canadians want, not just from the app, but from dating culture as a whole—generating 80K+ likes on comments, building relationships with our audience and creators, and strengthening our presence across social.

Results

We served up: 18.6M Impressions, 21.2K Average Reach per post, 125.9% increase in Engagements on brand’s IG content in the last 6 months, 74.3% increase in Video Views across brand’s socials.