- Social Good
Tinder Pride Campaign
What if Tinder showed up to Pride as a matchmaker, not a sponsor? Enter the Tinder Fairy Godmother, we teamed up with community partners, and turned celebration into connection – equal parts magic, mischief, and IRL sparks.
Spark Price. Stay Connected
To make Pride feel personal, not promotional, we teamed up with Toronto non-profit The 519’s Green Space Festival and local drag legend Xtacy Love to celebrate real LGBTQ connections. Instead of a basic sponsorship, we showed up with the Tinder Fairy, a little bit of magic, a little bit of matchmaking, and maybe a bit of mischief.
“C’MON FAIR GODMOTHER 😍❤️ iconic collab!”
Pride content was a hit, thanks to a strong community partnership, the right influencer, and an on-the-ground moment that turned connection into culture.
Results
So, did Tinder make sparks fly?
53K Impressions 2.2% Engagement Rate 1.1K Engagements 60.3K Views
All organic, created and shared without any paid support.
This wasn’t just content about Pride, it was content made with the people who make Pride a special place full of opportunity for connection.
