- Social Good
Tinder Wanna Flirt?
When Gen Z said they want to flirt – but just don’t know how – we turned our feed into a social commentary with one big provocation: Is flirting dead? Then we answered it ourselves: Not even close. It’s alive and well on Tinder.
The Funeral
To tease our narrative we released a series of narrative content that doubled down on our question – is flirting dead? Enter our unreliable narrator, a blissfully oblivious elder convinced that flirting had flatlined. We flooded the feed with content that served up morbid symbology, tombstones, tongue and cheek eulogies, and even a tearful “funeral”. The goal wasn’t shock; it was solidarity – naming what Gen Z was already feeling to earn permission for the pivot. Short, hook-forward assets teased a world where flirting was gone, sparking engagement, shares, and priming our audience for the next phase without giving away the punchline.
Wanna Flirt?
With attention banked, we flipped the script – showing flirting isn’t dead; it thrives on Tinder. We shifted from provocation to participation with creator-led, streeter-style interviews and influencer stories that kept the convo moving on modern dating – flirting, crushing, exploring connections – and turning vibes into sparks on Tinder.
Crush Bar
The campaign came to a crescendo with two IRL “Crush Bar” events in Toronto and Montreal. The events were hosted by notable creators Spencer Barbosa in Toronto and Zoe and Pascale in Montreal – driving event awareness and a huge spike in attendance – literally lines around the block to get in. The experience itself became a stage for content creation, from guests, influencer attendees and our on-site capture team who were optimized for creating social first, hook-first edits in real time.
Results
We served up:
1.9M+ total impressions (IG + TikTok) over the first two weeks
15.5K+ total engagements (mixed paid/organic)
Top IG Reel (organic): 270K+ impressions, 228K+ reach
Top TikTok: ~100K reach, 305.9K impressions
