- Paid Media
Two Paths to Promotion
A recent major promotion saw return on ad spend increases 113% YoY through consistent creative messaging and seasonal relevancy.
The Power of Creative Continuity
The opportunity hiding in promotional fatigue? It's not just about volume, it's about consistency. When pre-promotion priming creative and promotional ads tell different stories, the impact gets lost. We were able to maintain one unified creative treatment from start to finish. Consumers saw a consistent thread, not a fragmented campaign. When the promotion arrived, they didn't hesitate; CTRs and CVRs proved it.
Tap in to Seasonal moments
With large promotional periods often causing fatigue for consumers, especially if content is heavily promotional, we decided to test tapping into a seasonal moment to drive connection. Using copy and colours that nodded towards Wicked during the launch of this movie allowed content to feel relevant and engaging as opposed to cold and overly promotional.
Results
Leveraging deep media buying expertise and strategic campaign orchestration, we helped Urban Barn unlock unprecedented promotional performance. The results speak volumes: a 113% year-over-year surge in ROAS and a robust 2.01% conversion rate that outpaced industry benchmarks. This wasn't luck. It was precision, strategy, and flawless execution.
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increase in ad spend YoY
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return on ad spend for the 6 day sales period
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conversion rate